Having studied Biochemistry as an undergraduate, Benny went on to do a PhD in behavioural genetics and molecular biology at Cambridge University. His research focused on understanding how genes and neurones generate behaviour. During his academic career, he was involved in commercial projects in the clinical research and biotechnology industries. The world of behavioural science fascinates Benny, he brought his unique perspective from life science to DecTech and is now interested in understanding how people make decisions in a commercial environment.

A long serving member at DecTech, Benny is now managing projects for some of our high profile commercial clients. Using techniques from various disciplines, he helps them to better understand the way their customers think, feel, reason and select between different propositions, and how this impacts on their businesses. His areas of expertise include the retail, energy and financial service industries.

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Representative Publications:

Rogers, C., Persson, A., Cheung, B.H.H. and de Bono, M. (2006). Behavioral motifs and neural pathways coordinating O2 responses and aggregation in C. elegans. Current Biology, 16, 649-659.

Cheung, B.H.H., Cohen, M., Rogers, C., Albayram, O. & de Bono, M. (2005). Experience-dependent modulation of C. elegans behavior by ambient oxygen. Current Biology, 15, 905-917.

Cheung, B.H.H., Arellano-Carbajal, F., Rybicki, I. & de Bono, M. (2004). Soluble guanylate cyclases act in neurons exposed to the body fluid to promote C. elegans aggregation behavior. Current Biology, 14, 1105-1111.