Ivo's previous consulting work related to consumers' risk perception funded
by the Institute of Actuaries, London. He has also worked on consulting
projects on consumer price perception, consumer trust, and brand memory
funded by large retailers.
His research interests are focused on investigating judgment and
decision-making under risk and uncertainty, by exploring various methods
from experimental psychology, economics (game theory), and computer science
(neural networks and multi-agent systems). Another area of interest is
consumer choice in retail environments.
Representative Publications:
http://www.ucl.ac.uk/~ucjtivl/
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