Qualifications: MSc (UCL) PGDip (Birkbeck) BEng (UQ)

Role: Brendan works on commercial projects analysing advertising perceptions and effectiveness, as well as projects modelling the dynamics of sector based brand awareness and perceptions.

Background: Brendan's background is in computer systems engineering, where following his BEng he worked as computer programmer and development manager, most recently in the investment banking sector programming risk analysis systems for derivative trading desks. He then completed an Economics MSc at UCL, where his focus concerned the microeconometric analysis of individual, household and firm behaviour.