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Keith Simpson

Keith Simpson

Qualifications: MPhys (Warwick) MSc (Warwick)

Role: Keith currently designs and runs experiments for consulting assignments, and conducts statistical analysis and data modelling for a number of commercial and football clients.

Background: Keith studied Physics at undergraduate level at Warwick University and wrote his masters dissertation on searching for CV star systems across various star surveys. This was followed by a masters in Research Methods in Psychology, for which his dissertation involved developing a model of decision making under uncertainty based on the "Decision by Sampling" theory.